Your new LASH BUSINESS MENTOR!
I am the owner of S.H.E. Lash University, S.H.E Salon & S.H.E. online Boutique!! My book, "Not Your Mamas Lash Manual" is sold internationally on Amazon.
I have been a lash artist since 2010, entrepreneuHER since 2015, salon owner since 2017, lash educator since 2018 and lash school owner since 2020! Lashing Is My Life! My purpose is to show YOU how to do it all too! My passion is guiding beauty professionals into building 6 figure businesses! I do so by providing you with actionable steps to build repeatable sales! I want to help you remove the guessing work, avoid mistakes, gain confidence and put structure in place so your business becomes easy. Lets get you BOOKED, BUSY & BUILDING CONSISTENT REVENUE!
I consider myself a freedom & success coach. I am on a mission to help you build a successful beauty business, build the clientele of your dreams (one that respects you & that you actually vibe with), build a 6 FIGURE INCOME, have the ability to create your own hours (and leave your 9 to 5, or stop working for the boss that limits you and get your time back). I want the opportunity to work with you, to positively and exponentially impact your mindset! And create your dream life & career!
It wasn’t until I took the leap and started running my own salon that I felt successful in my business. Now I’m empowering others through in person and online courses to do the same. If your interested in getting to know me and my full story, full of all of my trials, tribulations and failures.. it is all published in my book 'Not Your Mamas Lash Manual'. I'm here to show you that you can push through and get here too!
The best investment you can make, is in yourself. At the S.H.E. Lash University you are investing into a unique skill that has a reputation of being extremely profitable. I want to not only help you perfect the artistic technique, but also help you to realize and maximize your potential and create a profitable beauty business!
This career is truly life changing! take it from me! I cannot believe that this is my life. I cannot believe that this is possible. I cannot believe I am able to have the opportunity to change people’s lives. Every time I finish a class, I sit in my beautiful salon and look around at everything I have created. An amazing team that’s like a family, opportunities through clients and students to speak abundance into people, abundance in the forms of joy, love, prosperity, goals, hopes, and desires. And all spoken back into me. It is the biggest blessing. There are moments of identity fraud where I wonder is this real? Did I actually create this? What does this look like from the outside? Is it as great for others as it is for me? And it is. I know it is. My staff raves over their freedoms, they can’t believe their jobs, their finances are real. And my students, the reviews they leave, the conversations we have, the excitement on their faces and in their hearts, their voices. The love letters that they write to me. There is no way that it is not real. I’m changing lives and they’re changing mine.
“You are a true leader and “inspiration. I am so grateful to be taking this class with you.”
“Thank you for putting your heart and mind into helping me, Kaitlyn. It means the world.”
“I would love to know how I could potentially work for you guys—I’ll do whatever it takes!”
“You are changing lives. I see it. And I’m part of it now. You’re changing my life, and I can’t thank you enough. I haven’t been this happy in weeks, maybe months. You don’t even know the depth that you hit, girlfriend.”
“I am exploding with happiness and every emotion possible, and I really owe this to you. You are an amazing person and you have changed my life.”
“You are one of my biggest inspirations, and if I had never met you or started going to S.H.E., I wouldn’t be ready to take the big jump of leaving my job to pursue my dreams. You have had such an impact!”
“I wanted to thank you for today. Today is the first time in a long time I felt like I belonged somewhere.”
THANK YOU ALL FOR ALLOWING ME TO DO WHAT I LOVE & LOVE WHAT I DO!
I want to tell you a little bit about me/ my brand so you can trust me and really understand what it is I'm here to do that and teaching lashes IS MY PURPOSE!
S.H.E. stands for strength, hope, and empowerment. The secret sauce for loving yourself AND the keys to success in the beauty industry.
This journey started for me over a decade ago… I started my career as a beauty advisor at the Estee Lauder beauty counter in Lord and Taylor. I then moved into a freelance artist position for Bobbi Brown. I had amazing opportunities to travel around, teaching classes to people about skincare and make up applications at a very young age. I loved these jobs. I was enthralled by how many training opportunities I was given with each company and the detail that went into every training experience. I was only nineteen at the time that I started. It was so amazing getting up in the morning, putting on my makeup, picking out the most professional outfit that I could put together at such a young age, driving myself, in my crappy car, to a nice hotel, where I would walk into a banquet room filled with cosmetics and garnishes at every table… Such as fresh roses, pearls, seashells… It was never anything short of fabulous! Fabulous women also filled the room. I wanted a position as an educator for a brand like these the first day that I ever sat in my first training. I was mesmerized by every single thing the beauty industry had to offer.
From day one, I dreamt BIG!!!
Even as a kid, I had journals, that I would write in, all about how I wanted to own a salon one day that offered hair and makeup services. I would stare at the covers of magazines and use every pallet that I owned to try to recreate the makeup looks on myself in my bedroom mirror that was leaning up against the wall as a preteen. THIS IS IN MY SOUL, IT IS WHO I AM.
From there I went on to train with Smashbox, LaMer, Jo Malone, Bumble & Bumble, Nars, Kerastase, Oribe, Kiehl's, Skinceuticals, Novalash, Xtreme Lashes, Lashbox LA, LASHGOD, Lashmakers, Deseyener, Lash Anarchist, Sugarlash Pro, and more!
Prior to entering the beauty world and obtaining my license.. I had dropped out of college… twice. Traditional schooling was never for me, even though learning and hard work was.
Becoming a mother really opened my eyes to changing my lifestyle and stepping into my leadership role. I wrote my first lash class manual/ curriculum as an escape from my own postpartum depression....
That lead me to learning how to turn my absolute- zero fear- of risk taking- and go getter personality- into a DYNAMITE business!
I want to talk to you about PASSION and the power in writing down your thoughts and dreams.
When you actually put a pen to paper and write about something you LOVE, something that fills you up in ways nothing else can, and you write about all the ways you can do something with that thing you love, you create an emotion.
An emotion of what it would feel like if that thing you loved bloomed into the most perfect career you could dream up. You would feel desire, happiness, eagerness, excitement, opportunity, all while writing about it in your journal.
Once you have felt these emotions that could be attached to the creation of this potential experience you are now dreaming about, you will NOT BE ABLE to NOT chase after those feelings.
You will desire to achieve this goal, this dream! Achieving this dream would allow you to be free from the pressures of working compromising jobs and hours you don’t like.
SO, put on your fanciest heels, hit the mother fucking pavement, and chase that freedom! Chase those feelings! Chase your dream! Create a life that feels like happiness! Let it be your drug and chase it until you get that high that you now can’t live without feeling and experiencing.
Success—in whatever form feels fitting to you—can allow you to break through into the most authentic, beautiful, brave, boisterous, independent, badass version of yourself!
Are you ready?!
Because I'm ready to get in the trenches with you & make our way to the top!
AT S.H.E. YOU CAN SIT WITH US!
In just a few short years, I now own the top lash bar where I live (5 stars across all platforms!), and the only lash academy in the tri-state area. My curriculums are accredited by the National Association of Lash Artistry, whom I also received my Lash Educator Certification with. One of the only two schools in the entire USA with this accreditation. I’m making six figures a year, and the women working in my salon all have the opportunity to make six figures as well. Sometimes I wonder how life would be if I never picked up those tweezers. BEST decision I ever made!
If I could make it out, and make it here, leading hundreds of students with my dream life and all the happiness I could dream of… all because of LASHING … SO CAN YOU!
The odds were NOT in my favor! Nothing was given to me. I have had to build everything about who I am, what I do and what I’m creating with literal blood sweat and tears! And NOW IM CREATING JOBS FOR OTHER PEOPLE AND HELPING THEM GET THROUGH THE MENTAL BLOCKS THAT MAKE US THINK ITA NOT POSSIBLE! It’s ALL possible!!!!! YOU CAN DO IT TO! Fuck the odds, I can understand you, I don’t judge your story, I don’t care what your timeline is or what mistakes you’ve made or how long it took you to show up, all I care is that you succeed and believe in yourself! And to know that I am in the trenches with you and I will pull you up!
I was given a purpose in this world.
It is to change the trajectory of other people's lives. To reprogram their mindsets.
To give them the tools necessary to find their authentic selves, walk in their truth, and create lives filled with freedom and happiness while making them believe that they are worthy of becoming the most abundant versions of themselves that they could ever possibly imagine.
With that being said, I present to you… my lash and business, education.
To inspire you, to break down your self-limiting beliefs, thoughts, and behaviors. To dismantle your demons. To have the confidence to be who you truly are. To not be scared to take risks and the courage to go after your dreams.
To find your self-worth.
To learn that your desires are safe.
And to find your way…
I love you. xoxo
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