Not Your Mama's Lash Manual
The lash industry guide that TELLS IT LIKE IT IS. Actionable steps to building your lash career with confidence, skill and strategy. From passion to profit lets build the life you've been dreaming about.
What's Inside
Everything you need to go from beginner to confident lash artist and business owner.
Lash Fundamentals & Business Strategy
Understanding the basics, tools, products and techniques every artist should master. Along with Pricing, branding, social media, client retention & building a profitable lash business.
Confidence Mindset
Build the confidence to show up as the artist and CEO you are. Through mindset, lash mapping & styling, learn from real world mistakes & raise your professional standards to keep your clients, you and your business safe.
Meet the Author
Kaitlyn Francisco
Beauty Expert. Educator. Mentor. Author.
With over 17 years in the beauty industry, Kaitlyn has trained hundreds of students, served thousands of clients, employed staff for ten years and built S.H.E. around one mission; helping women build confidence, freedom and purpose through beauty.
Strength. Hope. Empowerment.
What Readers Are Saying
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Not Your Mama's Lash Manual
More Than a Lash Manual. It’s a Blueprint for Becoming Her.
If you’re looking for another book that simply teaches lash techniques… this isn’t it.
This book is about becoming the woman behind the business.
Because success in the beauty industry isn’t built with tweezers alone—it’s built through confidence, resilience, mindset, and the courage to keep going when life gets hard.
Inside these pages, I share the lessons I wish someone had taught me when I started my journey at 19 years old. The victories, the failures, the mindset shifts, and the practical skills that helped me build a career I love.
Whether you’re dreaming of becoming a lash artist or simply ready to create a bigger life for yourself, this book was written for you.
Chapter One How I Became a Bad B
This is my story.
The raw, honest journey behind building my business—from self-doubt and setbacks to entrepreneurship, growth, and discovering the confidence to create a life on my own terms.
If you’ve ever wondered what it really takes to build something from the ground up, this chapter is for you.
Chapter Two How You’re Going to Become a Bad B
This chapter is where everything changes.
You’ll work through the same mindset shifts that transformed my life, uncover limiting beliefs, challenge old patterns, and complete guided journal exercises designed to help you build confidence, resilience, and belief in yourself.
Because before you build a successful business…
You have to build yourself.
Chapter Three Becoming the Baddest B at Bad B-ing
Now it’s time to master your craft.
This section is your complete lash manual, filled with the education, techniques, and professional knowledge every aspiring lash artist needs to confidently begin their career.
Together, these three chapters create the foundation for building not only a successful beauty business—but a confident, empowered life.
Why This Book Is Different
There are thousands of books that teach beauty.
Very few teach the woman behind the beauty.
This book blends personal development, entrepreneurship, mindset, and professional education into one guide designed to help you grow both personally and professionally.
Because the most successful beauty professionals don’t just master a skill…
They master themselves.
As Featured In 🎙️ Lash Biz Babes Podcast
“Building Your Self-Confidence and Overcoming the Opinions of Others”
A conversation about entrepreneurship, confidence, beauty, and building a business with purpose.