
For 25+ years of combined experience, Kaitlyn and her sister Cara have shared a passion for helping women feel confident through exceptional beauty services. Together, they’ve built S.H.E. into a trusted name known for artistry, education, and personalized client care.
Specializing in luxury lash extensions, our goal has always been to create effortlessly beautiful, customized results that enhance your natural features while protecting the health of your lashes. Every appointment is tailored to your unique style, ensuring an experience that is just as relaxing as it is transformative.
While Kait has expanded S.H.E. into beauty education, mentorship, wellness, and speaking, the Rochester salon continues to provide the same exceptional service clients have trusted for years under the care of her sister and business partner.
Whether you’re visiting for your very first set of lashes or you’ve been part of the S.H.E. family for years, you’ll receive the personalized attention, artistry, and luxury experience that have defined our brand from the very beginning.
Luxury beauty. Lasting relationships. Timeless confidence.
Our signature service, customized to enhance your natural beauty. Whether you prefer soft and natural or full glamour, every set is designed with precision, comfort, and lash health in mind.
Wake up feeling confident with expertly crafted brows, lash enhancements, and permanent makeup designed to simplify your beauty routine while delivering beautiful, long-lasting results.
From professional makeup applications to personalized beauty consultations, we’re here to help you look and feel your absolute best for every occasion.
As much as we wish we could click our heels and grow longer lashes, some of us simply have shorties—no matter how much mascara we apply. If you're a fan of false lashes, a longer-term solution exists: eyelash extensions. These semi-permanent, professionally applied extensions give you movie-star length for weeks at a time, and are totally customizable. Refills are required every few weeks to keep them FABULASH!

Whether the look is more dramatic or more natural is up to you, but generally, the more lashes applied, the more dramatic the effect. A typical treatment involves anywhere from 80-140 individual extensions per eye, A full set is the initial appointment that provides coverage of every natural lash with a lash extension.

Perfect for maintenance between 7–10 days.
Designed for guests returning within 7–10 days of their previous appointment, this service allows enough time to refresh your lash extensions by filling in any sparse areas, gaps, or natural shedding that has occurred. It’s the perfect option for maintaining a full, polished look between regular appointments.
Recommended for: Clients returning within 7–10 days who need a quick refresh.

Our most comprehensive maintenance appointment.
This appointment is recommended for guests returning 14–28 days after their previous visit. It includes the removal of outgrown or loose extensions, thorough cleansing of the lash line, and the application of new extensions to achieve up to 100% coverage of eligible natural lashes.
By restoring the fullness and shape of your set, this appointment helps your lashes wear more evenly, reducing noticeable gaps as they naturally shed between visits.
Enhance your natural lashes and brows with long-lasting, low-maintenance treatments designed to lift, define, and beautifully enhance your natural features.

A Keratin Lash Lift is the perfect alternative to lash extensions for anyone who wants to enhance their natural lashes. This treatment gently lifts and curls your lashes from the root while infusing them with a nourishing keratin treatment to help condition and strengthen the hair.
The result is longer-looking, lifted lashes that require little to no daily maintenance.
Results last approximately 6–8 weeks.
Perfect for clients who:

Brow Lamination is a semi-permanent treatment that relaxes and reshapes the brow hairs, allowing them to be brushed into a fuller, lifted, and more defined shape. Whether your brows are sparse, unruly, or naturally curly, brow lamination creates the appearance of fuller brows while keeping every hair beautifully in place.
This treatment is ideal for creating the trendy “fluffy brow” look or simply achieving a cleaner, more polished brow shape.
Wake up with confidence every day. Our customized permanent makeup services enhance your natural beauty with soft, timeless results designed to simplify your routine and leave you looking effortlessly polished from morning to night.

Create natural-looking, hair-like strokes to achieve fuller, beautifully defined brows that complement your unique features.

A soft, shaded brow technique that creates a beautifully filled-in, makeup-inspired look with long-lasting results.

Enhance your lips with a soft wash of color that adds definition, symmetry, and the appearance of naturally fuller lips.

Define and enhance your eyes with long-lasting upper eyeliner for a beautifully effortless, everyday look. Upper lids only.

This follow-up appointment is completed 6–8 weeks after your initial permanent makeup procedure to perfect your results. During this visit, we assess your healed outcome, make any necessary adjustments, and reinforce pigment for beautiful, long-lasting results.

As permanent makeup naturally fades over time, an annual refresh helps restore the color, shape, and definition of your brows, eyeliner, or lips. This service is designed for existing clients who have previously received permanent makeup with us and want to keep their results looking fresh and beautiful.
Professional waxing services gently remove unwanted hair while leaving your skin smooth, clean, and beautifully polished with longer-lasting results than shaving.

Expert brow shaping to create clean, balanced brows that beautifully frame your face.

Quickly remove unwanted hair for smooth skin and a clean, polished appearance.

Gently remove unwanted hair to leave your skin feeling smooth, refreshed, and confident.
We understand that you may need to cancel or reschedule your appointment. We kindly ask that you give us 24 hour notice. Appointments canceled within less than this will result in a charge equal to 50% of the reserved service. “No shows” will be charged 100%. Arrivals past 20 minutes of appointment time will be marked as a “no show”. Any gift certificate purchased must be used with the provider that the certificate was purchased through. Any certificate purchased will be expired with in one year from the date of purchase.
We ask that you do not bring children or pets to your appointments. Accidents do happen and we want to keep everyone safe! Also, they are not covered under business insurance unless they are receiving service.
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